From her first show in 1981, Vivienne Westwood subverted the conventions of traditional fashion. Taking inspiration from history, she played with historic styles including the corset and the crinoline, creating innovative garments that continue to influence the fashion landscape to this day. The brand aims to eliminate the use of fabrics made of dissolving pulp from ancient and endangered forests areas by 2021 and is committed to using organic cotton made from certified organic yarns in 80% of its production by 2020.