PRADA

PRADA

In the late 1970s, Miuccia Prada took the reins of the Fratelli Prada company and established style, also known as “ugly chic”, revolutionizing Milanese fashion scene and going against classical rules of styling.  In June 2019, the brand announced the launch of its Re-Nylon range and decided to take a commitment in using only recycled nylon by the end of 2021 while Miu Miu, another brand of the Prada group, launched Upcycled by Miu Miu, a collection of recycled vintage pieces re-elaborated.