Founded in Paris in 1988 by belgian designer Martin Margiela. The brand is well-known for its deconstructive and avant-garde creations with unconventional and unusual materials. "Rethink everyday objects" was the rule for Margiela's Artisanal line which is what truly earned him the title of fashion's father of recycling. "It is all about giving a new life to old and abandoned pieces, so they could be worn again in a different way".