Her-Age team has interviewed Naor Adno, Co-Founder of Snapfeet,  an application that aims to improve the efficiency and effectiveness of footwear e-commerce in the luxury sector and limiting the carbon footprint caused by returned parcels.

On the other hand this new technology helped consumers in  increasing confidence with personalized and proper 3D fitting in addition to growing online sales while keeping returns under control and protecting  our environment through reducing CO2 from waste and returns.

So how was Snapfeet born and developed ? and what will it change in the luxury market and why should brands adopt this technology ? Naor Adno answers all these questions and gives a warm welcome to the new innovative technology “Snapfeet”.

Can you talk a bit about yourself and your background?

Naor Adno : I'm Naor Adno, the Co-Founder of Snapfeet. My background started years back in dentistry. I'm a dentist technician, and then I realized I didn't like it very much so I quickly changed my career and I started to work in finance, in business development and then I moved to luxury and hospitality.

What is the concept of Snapfeet and how does it work?

Naor Adno : The concept of Snapfeet is very simple.

We want to help consumers buying the right shoe online every time for the first try. And we want to help vendors in selling efficiently online.

The use of Snapfeet is very simple. We gathered together three technologies.

One is augmented reality. 

That helps the consumer to understand how the shoe looks on him. So you can try it on yourself, take some pictures, post it on Instagram and see if the style you choose is good for your outfit.

The second technology is 3D scanning technology for mobile.

So we can scan a pair of feet to gather the right measurements to suggest the right size, which we use the technology with.

With our technology and Snapfeet people can try on shoes, in augmented reality, understand your size and order with ease.

What technology is used in order to achieve the most accurate results? 

Naor Adno : The technology we use to make this possible is computer vision and machine learning.

What problems would Snapfeet solve?

Naor Adno : We created this solution to ease the online shoe shopping experience and to help vendors selling better online.

So the main problem is that, as e-commerce is increasing, people are facing issues in the shoe segment.

Ordering shoes is not easy. It's not convenient because every single model has their own size, every brand. So there's no way for a consumer to get the right size on the first go.

Many people, what they do. They order three sizes, keep one, and send back two. But this creates a massive problem for brands.

What we solve here is we allow consumers to identify and buy the right size at the first go and decrease returns, and the brand can sell efficiently online.

Of course, all this efficiency will help vendors to decrease returns, which is a massive loss in their business. And of course creates a carbon footprint  that is unsustainable today.

How is Snapfeet beneficial for customers and vendors? 

Naor Adno : The benefits for customers and vendors are very simple.

Customers can buy shoes online, identifying the right size at the first order and vendors can keep their returns under control.

We have now a 96% accuracy, which means 96 people out of a hundred, ordering online using Snapfeet, are keeping the shoes and are happy.

How is Snapfeet sustainable and how would it protect the environment?

Naor Adno : We ease the shopping experience for consumers and we decrease returns. This helps the sustainability and the carbon footprint, created by returns itself.

It's very easy to understand. We decrease returns. With less returns, it's less paper waste, less back and forth of packages, which turns out in less carbon footprint.

How would Snapfeet change the luxury market?

Naor Adno : With the Snapfeet tool it would be possible in the future to enable made to measure for example. 

Made to measure from distance.

People will be able to order made to measure shoes from luxury brands, from anywhere in the world, straight from the net,  straight from their homes. Or even made to order.

So let's say you want to configure your own shoe the way you like a high end luxury brand. With Snapfeet, you can see your creations straight on your feet, as soon as you finish configuring it, and then order the right size or even made to measure completely.

 

30/05/2022